The company

Massala is an in independent production company founded in 2008 and based in Bordeaux. We produce fiction and documentary films in the cinematographic and audiovisual sectors. Like the eponymous Indian spice blend, Massala wishes to blend different styles of films by going beyond the notion of cinematographic genre.

Through its own blend, Massala wants to give taste to its productions by combining different cultures, and thus sharpen our relationship with the world. We privilege the relationship with authors who are sensitive to the desire to tell the reality by making it more intelligible or romantic. 

It is thus above all a question of developing, accompanying, producing and valorizing the work of a creator who carries a plural and innovative glance.

The team


Charlotte Guénin – Producer

A graduate of HEC, Charlotte Guénin began her professional life with the investment fund PARIBAS AFFAIRES INDUSTRIELLES in the Media Cinema department; wishing to move into the production sector, Charlotte joined the documentary company FILMS À TROIS and then RTL GROUP as assistant to the TV Vice-President.

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In 2002, she co-founded A PRIME GROUP (TV and film production) with Dominique Ambiel, and is still a shareholder alongside Raphaël Enthoven and Patrick Poivre d’Arvor.

In 2008, she left the general management of A PRIME to create MASSALA and to be closer to the development of projects and the production of programs. As executive and artistic producer of fiction, she has collaborated with Eric Lavaine, Didier Bourdon, Noémie Merlant, Xavier Dorison, Fabien Nury, Laurent Heynemann, Natacha Régnier, Jean-Pierre Lorit, Didier Decoin, Bruno Solo and Hippolyte Girardot.

Within A PRIME GROUP, she also initiated the program Philosophie on ARTE with Raphaël Enthoven and produced more than fifty episodes of the documentary series Une maison, un artiste on FRANCE TV.

Living in Bordeaux since 2017, and wishing to participate in the decentralization of cinema and audiovisual, Charlotte Guénin is also very involved in the creation of a new place of artistic residences, notably cinematographic, the VILLA VALMONT in Lormont (opening in 2022).

Finally, she is an alternate member of the Documentaries and Cultural Magazines Commission of the CNC. 


Dylan Sammarcelli – Production assistant

Dylan Sammarcelli holds a bachelor’s degree in cultural management and art market as well as a bachelor’s degree in cinema. He is currently a student in the second year of the master’s degree in cultural and intercultural project engineering at Bordeaux Montaigne University.

On the side, Dylan works as a freelance video maker for the film collective Fragme.